Management of pharmaceutical sales representatives: A literature review
نویسندگان
چکیده
منابع مشابه
Supporting Sales Representatives on the Move: A Study of the Information Needs of Pharmaceutical Sales Representatives
The purpose of the current study is to understand the nature of the challenges that sales representatives face as a result of operating within a highly mobile and heterogeneous work environment. The paper also focuses on how the sales representatives manage their information needs and discusses the properties of mobile support systems that would enable them to work effectively despite their bei...
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Physician-industry relationships have come a long way since serious debates began after a 1990 Senate Committee on Labor and Human Resources report on the topic. On one side, the Sun Shine Act of 2007, now a part of the Patient Protection and Affordable Care Act that mandates disclosure of payments and gifts to the physicians, has injected more transparency into the relationships, and on the ot...
متن کاملWhich Pharmaceutical Sales Representatives’ Features do Slovenian Family Physicians Value?
INTRODUCTION One of the key strategies for marketing new drugs to physicians is personal selling by pharmaceutical sales representatives (PSRs). GOAL The aim of this study was to determine which features of PSR's are most valued by Slovenian family physicians (FPs). METHODS We performed a cross-sectional observational postal survey in FPs. We sent the invitation for cooperation in the study...
متن کاملInteractions between physicians and pharmaceutical sales representatives in Saudi Arabia.
BACKGROUND AND OBJECTIVES Interaction between physicians and pharmaceutical sales representative (PR) is a major component of the promotional activities by pharmaceutical companies. The lack of studies examining the magnitude of this interaction in Saudi Arabia is evident. The objective of this study is to estimate the magnitude and associated characteristics of physician-PR interaction. DESI...
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ژورنال
عنوان ژورنال: Journal of Chinese Pharmaceutical Sciences
سال: 2016
ISSN: 1003-1057
DOI: 10.5246/jcps.2016.01.009